HELPING BRANDS
AWARD-WINNING
SOCIAL CREATIVE
MOVE AT THE
SPEED OF SOCIAL
IDEAS THAT STOP THE SCROLL
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IDEAS THAT STOP THE SCROLL ✦
BRANDS I’VE WORKED WITH
AWARDS I’VE WON
THE WORK: CAMPAIGNS
SOAP CODES - ACTIVISION
I turned a simple Call of Duty giveaway into an award-winning campaign. I knew the community, pushed their buttons and reaped the rewards.
0 budget, 0 production, 4 awards
🏆Gold BIMA for Popular Culture
🏆The Drum for Community Management
🏆🏆Gold & People's Choice Lovie for Best Community or Fan Engagement
🏆Silver NY Digital Award
GRIME ALL THE TIME - ACTIVISION
Call of Duty released a map set in London called Grime. I saw the opportunity for COD UK and grabbed it with both hands.
I worked with Alhan, creator of the iconic Gasworks podcast, and some of the biggest grime stars on the planet — JME, P Money, Unknown T & Chip.
I rolled out a series of assets on owned and partner channels that plugged the new map and set social alight.
🏆Gold NY Digital Award
OLYMPIC GAZETTE - IOC
The IOC’s content used to send people to sleep. They made boring recaps of the most exciting sport on earth
Enter the Olympic Gazette.
I helped create fake magazine front covers that rounded up the biggest stories of the day in an engaging, social-first way.
I crafted punny, tabloid copy that stopped people scrolling.
IDEAS THAT STOP THE SCROLL
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IDEAS THAT STOP THE SCROLL ✦
THE WORK: ALWAYS ON
RACE / EVENT ALWAYS ON - LEGO X F1
REACTIVES - ACTIVISION
I latched onto the crossover between the COD audience and sport Twitter and pushed our voice into new areas.
This helped turn the COD UK account from corporate and boring, to being on the pulse of culture.
The community loved it. The Olympic shooter reactive was the highest performing organic asset on the COD UK channels for the whole year.
ACCOUNT MANAGEMENT - ADDIAS FOOTBALL
Adidas is one of the biggest brands in the world, each of their sub-brands are true drivers of culture.
Adidas Football, however, is the biggest is the biggest of them all.
I ran the Adidas Football account, helping the team on some of the biggest campaigns of the year; from the 2022 World cup, to the every significant kit launch.
I crafted copy that cut through, and had to have the keenest eye for detail when it came to publishing. Mistakes simply weren’t an option.
WORLD CUP GUIDELINES - ADIDAS
The LEGO X F1 account was one of the most unique challenges of my career — how do you create scroll-stopping F1 content when you’re not allowed to talk about drivers, drama, or anything that happens in the race?
Impossible? Far from it.
I saw it as an opportunity to bring the distinct communities of F1 and LEGO together by focusing on what unites them on social — an obsession with fun.
On this account I lead the creative process from start to finish across the F1 season. From strategy, to concept ideation, to script writing and on-set direction — I was involved in every step. Operating mainly on TikTok, but also across YouTube and Meta, I helped grow the channel from new to having hundreds of thousands of followers and millions of likes in a short space of time.
I helped created a range of content that nailed both LEGO and F1’s strategic objectives. From on-the-pulse TikTok trends, to unique vox pop challenges and race related content I crafted a space that race fans and brick fans alike would continually come back to.
The Qatar World Cup presented a unique challenge for Adidas.
How do we manage the controversy? How do we cut through the noise and make an impact with our tone online?
I created a behemoth of a deck that helped guide every single part of the Adidas network during the tournament.
IDEAS THAT STOP THE SCROLL
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IDEAS THAT STOP THE SCROLL ✦